Approach · Tracking & analytics
Know what changed.
Prove it.
Without tracking, every agency claim is an opinion. This line is what makes the day-30 Proof Check possible at all.
What you walk away with
The measurement plan
Events mapped to revenue moments, not to pageviews. If it cannot change a decision, we do not track it.
- GA4 + GTM setup
- Event map tied to revenue
- Consent-aware configuration
The dashboard
One page your team actually reads weekly, in plain language, with the three numbers that matter on top.
- Reporting dashboard
- Weekly reading habit
- No vanity metrics
The evidence trail
Recordings and funnels that show where people stall, paired with the numbers that say how many.
- Session replay
- Funnel drop-off analysis
- Heatmaps
How the method runs through it
01Find
Audit what is currently measured, and what is silently broken.
02Point
Pick the events that map to money; drop the noise.
03Build
GA4, GTM, dashboards and replays, wired and tested.
04Prove
The same dashboard is how we grade ourselves on day 30.
Why it costs less than it looks: Analytics retainers sell reports. We sell the wiring plus the habit: your team reads one page a week, and every claim we make about the build is checkable in your own account, not ours.