Evidence first, then the website · Bangkok

One build.
Not four invoices.

User Research & Analytics
Webflow · WordPress
Core Web Vitals
GA4 + Tracking

The site, the copy, the SEO, the tracking and the AI visibility, built together as one system, on one invoice, from ฿59,000. Most agencies quote those as four projects, bill them separately, and leave you to join them up.

  • 14components in one scope, from information architecture to the day-30 proof check
  • From ฿59kfixed, for the whole system rather than the website on its own
  • Day 30the project closes. No retainer, no monthly, nothing to cancel
The problem

Guessing is expensive, and it gets billed by the item.

Most agencies can't tell you why your visitors leave, so they quote a list of deliverables and hope something works. The answer is usually already in your analytics and your reviews, spread across six channels nobody reads together.

What changed

We start from facts, then build so machines can read them.

~60% of searches end without a click, so the question is no longer whether a page looks right. It is whether your evidence is true and whether an assistant can lift it. Guesswork fails both tests.

How the whole thing fits together

Four steps. One invoice.

Read this once and the rest of the page is detail. The same four steps run on every job, and the two tools we built ourselves each serve one of them.

  1. 01

    Find the evidence

    Your reviews, analytics, search data and competitors, read together instead of one at a time.

    SwitchAI does the reading
  2. 02

    Point at what matters

    Ranked by impact against effort, with the things we recommend not doing written down too.

    The Evidence Sprint, ฿9,900
  3. 03

    Build one system

    Site, copy, structure, SEO, schema, tracking and AI visibility, shipped as one scope, on one invoice.

    Fourteen components, one invoice
  4. 04

    Prove it moved

    Day 30, in your own GA4 and Search Console, plus what an assistant says about you.

    The free SEO · AEO · GEO check
Why it has to be one job. Buy those four separately and the SEO team never sees the copy deck, the developer never sees the evidence, and the tracking arrives after launch when it can no longer tell you whether launch worked. Joining them up is the part you would otherwise be paying for with your own time.
How you buy it

Spend ฿9,900 to find out,
before you spend a fortune.

Nobody should hand over a big number on a brief that was guessed at. Two weeks and ฿9,900 buys you the findings and a fixed quote, the fee comes off the build, and if the answer is that you do not need us you keep the work and walk.

  1. 01

    Evidence Sprint

    Two weeks. We read what already exists: reviews, analytics, search demand, competitor gaps. You get the findings, a ranked priority list, and a build roadmap, yours to keep even if you build it elsewhere.

    ฿9,900 · credited back
  2. 02

    One system

    Site, copy, information architecture, SEO, tracking, AEO and reporting, built together against those priorities. Fourteen components, one scope, one invoice. The page count and the number of languages set where in the range you land, and we agree that before quoting.

    From ฿59,000 · one invoice
  3. 03

    Proof

    On day 30 we re-run the check with you, in your own GA4 and Search Console: indexed, extractable, answerable. Miss any of it and the next fix round is free. The project closes here, with the report in your hands.

    Day 30 · your own numbers
Step one · Find
We startwith what
youactually have

This is the evidence the Sprint reads before anyone designs a page, and SwitchAI does most of the reading. Established brand or launching next month, there is always something to learn from first. The source changes; the discipline does not.

Every finding shows its source: a quote, a metric, a competitor page. Never "in our experience."
Step two · Point

Point First.

Building a website got cheap. Knowing what to put on it didn't. So we spend our effort on the part that still decides whether it works.

Find01Point02Build03Prove04

Tap a step to read it. The link below opens the detail.

02

Point

Decide what's worth fixing first, and what to ignore.

Findings get scored on impact and effort and ranked, with an owner against each line. The list of things we recommend NOT doing is part of the deliverable.

You get: the ranked priority list and the build roadmap.

What the Evidence Sprint includes

Or run Find and Point yourself.

The Self-Audit Kit: the same 20 questions we ask in an Evidence Sprint, the impact-vs-effort grid we rank with, a tracking checklist, and the 3 AI-visibility questions to test on your own business.

Free, and not gated: no email, no form, no call. Use it with us or without us.

Get the Self-Audit KitPDF, opens in a new tab
Pages of the Self-Audit Kit laid out in a tiled arrangement: the cover reading The Self-Audit Kit with its Thai subtitle, and an inside page listing the 20 questions, the impact-versus-effort grid, the tracking checklist and the three AI-visibility questions
Step three · Build

One system.
Not a line-item quote.

This is what the Sprint pointed at, built. Everything below moves together, so a fix in one place fails without the others, which is the reason it is one scope and not fourteen quotes.

Fourteen components · one scope · one invoice

Four jobs, each feeding the next, starting from whichever evidence source above you already have. We read what exists in days and skip the workshop weeks.

01Point
Evidence readout: SwitchAI, analytics or desk
Messaging & copy
Information architecture
02Build
Webflow build
WordPress SEO & optimization
CMS setup
03Prove
GA4 + GTM
Event tracking
Heatmaps
Reporting dashboard
04Be the answer
AEO setup
Schema markup
AI-ready content structure
Post-launch optimization rounds

Bought separately, that's fourteen invoices from four vendors, with nobody accountable for the whole. Here it's one scope, priced once, after we have counted the pages rather than guessed at them.


Already on WordPress? You don't need to rebuild. We optimize what you have, and only recommend a rebuild if your platform is genuinely the bottleneck.
Why AEO is in every tier, not an add-on. When most searches end without a click, being the answer matters more than being a result.
Two Hobbiz strategists working through a printed report across a studio table
Not sure which components you actually need?

Thirty minutes, your numbers already run, no pitch.

Give us the URL when you book and we run your PageSpeed score and the AI visibility test before we speak, so the half hour goes on what they said rather than on watching them load. You keep the findings whether or not you hire us.

Schedule a CallSchedule a Call
Step four · Prove

Here's the part
magicians don't show you.

Every fix we make starts as something we can point at: a search query, a drop-off in the funnel, a competitor gap, a customer quote. Never a hunch.

Step four, sized down · our own site

We ran the check
on ourselves first.

SwitchAI read our own reviews and the visibility check scored our own pages. Both found things we did not want to hear, which is the point of running it.

It is the same check we re-run on day 30 of a build, so you can have step four on your own site before buying steps one to three. Free, no call, and the PDF is yours to keep.

Get the check for your siteGet the check for your site
What it scoresSEO · AEO · GEO
Evidence per findingA page we fetched
Time to resultOne working day

Web search against one assistant, scored on the Lighthouse scale, read by a person before it is sent.

"Couldn't an AI builder do this?" AI hands everyone the same wand. It can't tell you which words your market searches for, where your funnel leaks, or why people left. The tool was never the difference.

More about how we document work

Pricing

What a good website agency
charges for the site alone.

One System starts at ฿59,000 and covers all fourteen components. Most agencies quote that much for the website by itself, then bill the SEO, the tracking and the AI visibility as three more projects.

Step one · everyone starts here
฿9,900

The Evidence Sprint. Two weeks reading what you already have, credited back against any build within 60 days.

The build
From ฿59,000

One System, fourteen components, one invoice. Page count, languages and SKU count set where in the range you land.

After day 30
Quoted per job

The project closes. Anything after it is a single job you ask for, priced from the brief. No retainer, nothing to cancel.

The honest comparison

The cheaper options
leave you holding the hard part.

We are not the lowest number on this page. We are the only one where the thinking, the build and the proof arrive together, and where you own what is left at the end.

Instead of…

An SEO agency

฿15,000–30,000/mo

= ฿180,000–360,000 a year, you'd pay

And you'd still fix the website yourself. They don't touch it.

Instead of…

An AI builder

~฿67,000–168,000/yr

$2,000–5,000 real annual cost, you’d pay

And you'd still decide what goes on the page yourself. That's the hard part.

This
One system, owned

Starter

From ฿59,000 once

paid once, no ongoing commitment

And you own the system. Not rent it.

Try step one, free

Start smaller.

Both of these are a piece of step one, sized down, and both cost you nothing. No call to book, and the kit does not even ask for an email.

Free · no call · one working day

Is your business visible in SEO, AEO and GEO?

~60% of searches now end without a click. Give us your site and we run three real buyer questions through an AI assistant with web search, then score you on classic search (SEO), answer engines (AEO) and generative engines (GEO). You get the scores, what came back, and a ranked list of what to fix, as a PDF.

Scored on your own pages: structure, markup, wording, whether an assistant can lift an answer. On-page and technical only: we do not measure or sell backlinks.

One working day, usually sooner. A person reads it before it goes out, which is the point.

Free · no email

The Self-Audit Kit

20 questions, the priority grid, tracking checklist, 3 AI-visibility tests. Run Find and Point yourself. The PDF opens straight away.

Get the kitDownload the PDF
Field Signal is coming. If your business doesn't have enough online reviews for any of this to work, we're building the service that creates that evidence. Join the waitlist
Why the four steps hold together

The tool that reads
is ours too.

SwitchAI does step one. We built it, so the evidence and the build come from the same house and cannot disagree with each other. That is the whole reason the four steps are one invoice rather than four vendors pointing at each other.

We built the unglamorous part ourselves. That's what makes the result repeatable instead of lucky.

Three Hobbiz strategists working through a client's evidence around a studio table in Bangkok
Schedule a CallSchedule a Call